UNPLUGGED

When you have a brand that’s 100% digital, it’s impossible to step away from social media for a break. You have to post content consistently, which inevitably leads you to scrolling through other accounts. Then what happens? Comparison. The single thing that’ll make you take down every photo or video you’ve posted in order to meet some imaginary standard you set in your mind.

I’ve done it, and still do it. Sometimes we have to unplug from the social media and the internet in general. It’ll have us questioning our journey. Is the Universe f-cking me over? Is God blessing others more than me? What did I do to deserve this? We can’t help but to question it, and ultimately, this is detrimental to our mental and emotional health. I’ve been finding ways to unplug from the internet and social media.

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Unfollow any account that brings about comparison. I would follow other independent businesses who were flourishing and constantly question what was I doing wrong. How can I get that level of success? It became borderline obsessive and wasn’t fruitful.

Follow positive and inspirational accounts. Like I said earlier, my brand is primarily digital so leaving the internet for long periods of time is not feasible or a good business decision. If I have to log on, then I might as well change the algorithms on Instagram (which is my main platform), and follow accounts that inspire me as a designer and motivate me as an individual.

Take 2-4 hours a day offline. This won’t hurt my brand, and it’s enough time to connect with my environment. I’m fortunate enough to live near a park. Going there and taking in nature is a great way to hit the reset button before going back to the digital world.

This has been pretty effective, but I’m constantly finding other ways to disconnect. How do you unplug from the world?